For starters, it might be useful to
better define what we mean by business intelligence (BI) tools, since there is
often market confusion. BI applications are tools built specifically to mine
and manipulate the massive amounts of business data from your company’s
existing data stores. The ability to spot changing revenue and payout trends to
manage risk appropriately is essential in the competitive insurance carrier
market segment. Easy to understand and use tools that can quickly extract data
from large data warehouses and turn it into useful actionable information for
busy executives are highly desirable. Often BI applications are extensions to
and tightly integrated into the underlying database tools allowing for
real-time views into company operations. Springfield has a considerable
advantage here, given that it has already invested heavily in an HP/UX data
warehouse and has the infrastructure and staff to support it in place.
Business intelligence tools can definitely spot business trends and guide
Springfield’s management team with developing its strategy, but the tools are
complex and can be deceptive if not used properly. Sometimes, what might look
like a trend is really an artifact of the data or the system itself. Management
must work closely with the development team to make sure they create or build
the right analysis tools for the job. In the insurance industry, where
everything is so dependent on risk management and close analysis of cash flows,
this is a particularly important consideration.
So the main question remains, how easy will it be to port the existing HP/UX
infrastructure to a Linux platform and what business intelligence tools can be
added to the existing applications. The answer to the first question is
relatively straight forward; since Linux is similar enough to HP/UX, porting
the existing data structures and applications is more a mechanical exercise
than anything technically challenging. Once the core applications have been
ported, the next step would be to tackle adding business intelligence tools to
the existing system. In the past, business intelligence software had a well
deserved reputation for being expensive, difficult to develop, and hard to use
because of the massive amounts of data that it needs to sift through and the
proprietary nature of most of the available systems. In recent years, the
software has gotten easier to use, but most of what is available is still
expensive, complex and tightly coupled to the underlying system.
Given the current state of BI software, Springfield has three choices: building
proprietary tools in-house, purchasing commercially available BI tools, or
using open source tools. Each approach has advantages and disadvantages. The
tradeoffs, as is frequently the case with these things, are development time
and customization vs. money and standardized products. Since Springfield has a
strong development group in-house and the decision has been made to use them to
port the existing HP/UX applications to Linux, you will have a well-trained
team that is both familiar with the company’s requirements and the particulars
of the system in place when you are ready to implement the BI tools. There is
no doubt that they will be able to build a highly customized tool that will
meet your exact needs – for now at least. In-house development can be expensive
if you don’t watch out for scope creep. The disadvantage of developing such a
tool in-house is that you will not be able to take advantage of the expertise
and “best practices” that the commercial vendors offer.
Looking at available commercial BI applications, the picture looks pretty good.
The leading business intelligence vendors are waking up to the potential Linux
market and are increasingly supporting the platform. IBM and Hyperion both have
Linux-compatible BI products, while Business Objects recently announced that
Crystal Enterprise 10 is fully certified and compatible with Red Hat Enterprise
Linux. In addition to Linux compliant commercial tools, the market continues to
pressure vendors to provide more open source or free options as well. IBM
recently released a Java-based database, Cloudscape, into the open source
community via the Apache Software Foundation. This may force Oracle and other
major database vendors to follow suit. What this means for Springfield, is that
the good news is that there is good commercial software available. But as you
well know, these are expensive products with long deployment cycles and steep
learning curves.
Finally, looking at what is available from the open source community, clearly
the open source software development community has a long way to go. There are
many Linux open source database projects, only a few have any analytical tools
or report generation capabilities. Mondrian is often mentioned as an
application with enough OLAP (online analytical processing) utilities to become
a springboard for some serious business intelligence tools – if developers are
willing to take the time to build them. It implements the Multi-Dimensional
Expressions (MDX) language, and the XML for Analysis and Java OLAP
specifications. It reads from SQL and other data sources, and aggregates data
in a memory cache. For the immediate future, the roll your own and open source
business intelligence tools are going to be rudimentary at best, but as more
companies look for increased value for their BI spending and the open source
community increasingly devotes energy to projects beyond the systems and back
office markets, we will see more of these toolkits available to help
Springfield build the business intelligence applications it needs. The option
of using some of the open source tools as a platform or springboard for further
in-house development could be an attractive option to consider. This has the
advantage of using in-house talent to create a customized set of applications
using at least some existing tools.
If Springfield’s management team is comfortable with sophisticated IT tools,
then they will definitely gain competitive advantage by investing in and using
an executive dashboard analysis tool. The approach that will give Springfield
to get the most out of its investment in business intelligence tools in the
short term would be to invest in a commercial product rather than building
tools from scratch. Another strong option would be for the in-house team to
take advantage of the existing open source applications and build a platform
from there. This approach would be slower to implement, but more tightly
aligned with Springfield’s specific business needs.
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