Question:
How do I develop a information-technology plan when the company itself
doesn't have a strategic plan?
Our advice:
An information-technology strategy helps to fulfill a business strategy. If the
organization hasn't formalized such a strategy, then IT executives can help the
business managers to draw up such plans. To develop an IT strategy without a
company strategic plan, you'll have to identify the de facto business
objectives, priorities, and results on your own and use them to build your IT
road map.
Company Vision, Mission, and Objectives
Creating an IT strategic plan requires a focal point, which is usually drawn
from the corporate vision, mission, and objectives. If a written statement
doesn't exist, an unwritten understanding almost always does. The first step
for an IT strategy is to clarify this business vision, mission, and objectives.
The vision may be a simple slogan: "Service with a Smile" or "Shelter for
Everyone," or a more detailed statement. Often, the means to achieve the vision
is equally important, such as "increasing long-term shareholder value," or
"improved services for the homeless." By looking at these objectives you can
derive your specific goals for the coming year.
Business-Driven Priorities
Even if there's no strategic plan at the business level, organizational
sub-units usually have:
-
Growth plans (revenue, staffing, etc.);

-
Action plans to meet objectives;

-
Spending plans;

-
Sales targets;

-
Upcoming acquisitions or partnerships, and;

-
Plans to lower the cost of operations.
These plans can be used to help create next year's technology plan, and are
often indicators of the unstated corporate strategy. Draw them out by having
your senior IT managers interview the business leaders. In addition, the IT
organization has a wealth of data of its own that can help you plan for future
growth, as described below.
Results-Driven Strategy
Your IT plan also should take into consideration and be based upon past
accomplishments and information use:
-
Current Technology Usage -- Outline your accomplishments for the
previous year, highlighting technology usage by organizational unit;

-
IT Resource Allocation -- Establish a resource and business impact list:
To which specific business function does each resource contribute? Use data
from existing technology use, such as growth in help-desk calls, disk
utilization, server capacity, disaster prevention, etc., to show trends;

-
Technology Architecture -- Define an overall technology architecture
that shows the governance of processes as well as the applications and the
infrastructure.

Contact the organizational units directly to find out what plans they have for
next year and:

-
Brief them on the above data;

-
Ask them about areas of additional investment in technology that the unit plans
to make, and areas where they need your support;

-
If the business units have either financial or other production and sales
objectives, ask what specific technology is required to meet these objectives,
and how it will be funded;

-
Use your IT resource-allocation information to suggest additional investments,
and;

-
Provide easy-to-fill-in templates to collect project details.
Define The Road
Map
The IT strategy plan is a decision document for investment and for ongoing
expenses. Once all the data has been collected, it must be collated into a
master project list that includes each project's funding requirements.
Prioritize according to:
-
Project classification, based on such characteristics as return on
investment, opportunity costs, alignment with objectives, and other variables
of the business and environment;

-
Performance measures, and;

-
Resource management.
As some projects may span years, future resource allocation and performance
measures need to be clearly defined.
It's also important that your road map isn't just about new projects, but also
about managing technology. If there's a constant shift in priorities, a process
that can manage these changes needs to be defined. Your Current Technology
Usage, IT Resource Allocation, and Technology Architecture pieces should
quickly become guiding documents for your current as well as future strategy.
Be sure to follow up quarterly with reviews that assess implementation, the
projects' impact on business, and performance measures. All of these will
enhance the value of your company's technology use, and help in making IT a
strategic partner in business objectives.
Driving Business Value
The whole point of aligning IT with the business is to provide value by using
technology in a way most profitable to the organization
. Some of your work may be reactive (to market conditions and competitors' uses
of technology); some may be collaborative (working with the business to define
solutions to business problems); and some, at its best, will be innovative (to
advance new business objectives).
Advancing Your Career
The business world loves people who think strategically. Add the ability to
innovate and execute and your career will get a high-octane boost. Putting
together an IT strategic plan and helping the business build (or at least think
about) its strategy will enhance your value and accelerate your career.
Modeling strategic planning in your department may even nudge the company
toward its own, comprehensive strategic plan!
-- Humayun Beg
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