Our advice: Aim for quality, think globally, act locally.

Now, more than ever, IT organizations must be able to drive value for stakeholders. You need to identify ways in which value can be demonstrated.

First, IT must take the lead in developing metrics that measure success both against its own goals--the local imperatives--and against larger strategic business objectives--the global imperatives. The problem is that these two sets of imperatives, while sometimes complementary, can conflict. So, how do you promote value at both the local and global levels? To focus on either one is myopic. Only by creating processes that truly transcend and simultaneously implement both local and global objectives can you generate value across the company.

Change-management perspectives offer examples of how the local interests of functional groups can degrade the quality of global output. While business analysts would have IT groups believe that all requested functions are 'must-haves,' the IT group invariably tries to minimize the implementation and workload, suspecting this isn't so. What gets compromised is an accurate assessment of the financial impact of the various decisions. The solution is to have as precise a justification for project initiation as possible, so that the financial impact of every function and feature is transparent.

Historically, despite all the investment, IT has produced less-than-satisfying results. Today, most companies are scaling back on IT expenditures to reduce operating costs. This move toward outsourcing is a result of IT's low ROI. But is outsourcing the answer?

What losses will there be in quality, customer satisfaction, brand equity, public relations, and employee morale in such a move? And can current processes be optimized at the local level to cut costs further than would be realized by outsourcing?

By unifying your efforts to produce products of the highest quality allowed by operational and financial constraints, the issue shifts from how much money can be saved by outsourcing to how much can be saved by doing what's necessary to optimize mission-critical processes.

To make this happen, however, managers need the courage and understanding to do what's right as opposed to what's politically expedient.

Finally, it's important to leverage each and every individual within the organization. Managers often prefer to rely on several overachievers who will solve a problem quickly without addressing its root causes. By understanding where the talent is, and how it can best work together to deliver high quality at low cost, companies will see greater returns on their people and a minimization of the global-local conflict.

-- Vladimir Tsivkin