Question: How do I motivate my
technical staff to cooperate with staff from our offshore outsourcing vendor?
Our advice:
There are two very different answers depending on your company's situation. The
big question is whether the offshore outsourcer is providing supplemental
services alongside your technical staff, or whether it's in the process of
replacing the IT staff.
In the first instance, the issues to be overcome involve fear of eventually
being replaced, territorialism, change, and adjusting to working with a new
culture. In the second situation, the issues are more fundamental--why should I
help someone who is putting me out of a job?--and thus more difficult to solve.
Assisting Supplemental Services
The most important factor is putting your staff at ease in terms of their job
security. If staff members feel that their assistance will eventually put them
out of a job, at the very best you'll get malicious compliance with cooperation
requests. Honesty and good communication are always the best policy, as they
create trust and eliminate fears about your "real" motivations.
The second step is to create personal relationships between your staff members
and their counterparts in the outsourcing organization. Cultural awareness
training is very valuable for overcoming cultural "miscues," but nothing beats
creating a team where members know each other as individuals for encouraging
cooperation.
The final step is providing some financial or other type of benefit based on
the success of the overall team, giving individuals added incentive to
cooperate with their offshore counterparts.
Training Their Replacements
In this scenario, the level of cooperation is largely set by your and your
company's behavior in reaching this point in the outsourcing arrangement. If
your staff members feel they have been treated unfairly in the process, in
terms of honesty, severance arrangements, and job-placement assistance, you're
unlikely to get much cooperation regardless of incentives.
If employees feel they've been treated fairly, you have more latitude in
providing motivators such as longer severance periods, completion bonuses, and
additional training assistance to reward cooperation. Change is always painful
and resisted, but if you help replaced employees regain security by moving to
new and better positions outside the company, they're more likely to help the
company make the transition successfully.
In today's still-tight economic climate, offshore outsourcing is a lightning
rod for job-security fears. You can't blame technical staff members for being
hesitant to assist those they fear are taking away their jobs. Reducing or
eliminating these fears is your most important motivator for gaining
cooperation.
-- Ian Hayes
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