The Advisory Council

Expert Teleconference: Developing a Successful Enterprise Web 2.0 Strategy Tuesday, June 12, 2007 at 4:00 PM EDT It feels like the 1990's web bubble all over again, only this time the hype is centered on 'web 2.0'. Everyone seems to be getting involved in web 2.0 -- virtually any kind of web 2.0 widget has been invented, there are millions of bloggers around the world, and a Second Life avatar is showing up on every corner. But, what does any of the web 2.0 craze have to do with the enterprise, anyway? This teleconference, presented by TAC Expert Vanessa DiMauro, will examine the realistic opportunities that web 2.0 initiatives have to offer business today. We will describe web 2.0 in a context that is relevant to the enterprise, examine the business processes to effectively integrate a strategy which leverages web 2.0 into organizational goals, and offer lessons learned from enterprise web 2.0 deployments. This session will provide a framework for developing a robust web 2.0 strategy, and enable you to sift the consumer hype from the enterprise opportunity. Vanessa DiMauro, TAC Expert, has more than 15 years experience building virtual communities, and a recognized expert in online community building, social networking, and digital customer care. Vanessa is Principal of Leader Networks – a consulting company helps companies strengthen the connection to customers, business partners, and employees through virtual communities and social media. She frequently gives talks on the reality of building and sustaining online communities, has served as a community judge for the Global Information Infrastructure awards, and has authored numerous academic research and general articles on community building. Women in Technology International (WITI) named her one of Boston’s Most Influential Women in Technology.

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